Certified Financial Coach, creator of the @clare.seal Instagram account, editor of the Money (for humans) newsletter, and author of Real Life Money (Hachette, 2020) and Five Steps to Financial Wellbeing (Hachette, 2022), is a leading voice in personal finance and lifestyle design. With over 117,000 followers, Clare’s community has grown through her candid, compassionate discussions around money, motherhood, mental health, and family life, bringing empathy to a space where it’s often missing.
Diagnosed with ADHD at 32, Clare now focuses on making personal finance more neuro-inclusive, offering practical, shame-free advice for neurodivergent individuals. She combines her own experiences with debt and ADHD to share authentic stories, actionable tips, and little-known hacks that help people save money, shop wisely, and make better financial choices.
Her unique approach has caught the attention of national and global brands, including PayPal, eBay, Boots, British Gas, and Santander. Clare has delivered impactful campaigns across social media, press, and broadcast, and has spoken for brands like NatWest, Deloitte, and Ralph Lauren. A trusted financial coach since 2022, she supports corporate teams with monthly coaching, including work with Havas, and is a passionate ambassador for causes like the Young Women’s Trust and The Female Lead.
Clare is regularly featured in top publications, including The Guardian, Grazia, Good Housekeeping, and Women’s Health. She’s also a sought-after commentator on radio, having represented brands like Experian and Currys in broadcast promotions.
Credits include:
Certified Financial Coach
Glamour Magazine (Columnist)
The Guardian (Contributor)
Grazia (Contributor)
The i Paper (Contributor)
Hipp Organic (Family Finance Expert)
Superdrug TV (Expert)