Sophie Liard, also known as 'The Folding Lady,' is a global content creator focused on home organization. She shares her real-life tips and tricks on platforms such as Instagram, TikTok, and YouTube, where she has amassed over 5 million followers, primarily from the UK, US, and Canada.
Through her brand, Sophie has collaborated with companies like British Airways, OnTheBeach, AlbionFit, StitchFix, and Marks & Spencer, among others. Thanks to her unique brand, Sophie engages with brands in various ways, including content creation for their channels, PR releases, product launches, and content posted on her platforms.
In her previous role as a retail manager, Sophie managed multi-million-pound departments within one of the UK’s most renowned retailers. This experience has given Sophie a deep understanding of the retail landscape and has allowed her to explore other subjects such as food, clothing, and beauty.
Sophie has also authored a book 'The Folding Lady: Tools & tricks to make the most of your space & find after value in your home', initially sold in the UK and US regions. Due to its popularity, the book has been released in Poland, Italy, and Germany. Each launch was accompanied by a PR campaign, including media appearances. A highlight was a book signing event at The Container Store in their New York branch.
She is also an advocate for using her online presence to support charities. In April 2023, Sophie participated in the London Marathon for 'Friends of the Elderly,' raising over £8K in the process.
You might have also spotted Sophie on shows like This Morning, Steph's Packed Lunch, Good Morning America, Live with Kelly & Mark, and more.
